Where is Advertising Going?

• Advertising: Posted student ads for RAINN, for my XX XY Gender Studies class with Melissa Ferreria. I was researching statistics for rape cases and the numbers are astounding.

• Every two and a half minutes, somewhere in America, someone is sexually assaulted.
• One in six American women are victims of sexual assault, and one in 33 men.
• In 2004-2005, there were an average annual 200,780 victims of rape, attempted rape or sexual assault.
• About 44% of rape victims are under age 18, and 80% are under age 30.
• Since 1993, rape/sexual assault has fallen by over 69%.
• And black women are 10% more likely to be raped.

• Book: The Perfect Pitch, mentioned in my older post, I liked the parts where the author destroyed his Blackberry, and how these modern everything-in-one devices ruin productivity, and that you make the best work when not multi-tasking (i.e constantly checking your phone for text messages, IMs, calls and emails..), and when you separate your family and work time, when you know how to really relax, when you take vacations, and he also wrote that "the most exciting, groundbreaking ideas happen under extreme time pressure..." Good to note.
  
• Video: Perfect Pictures for the Perfect Word, crazy TV spot for photography, controversial?
  
• Book: (that got me into advertising) Gavin Lucas's Guerrilla Advertising- I love innovative and smart advertising that takes full advantage of the medium. You viral/guerrilla advertising like these in Amy Gifford's blog too. In reality though, these tactics are hard to follow through with clients who are not willing to change and take risks (and that happens so much).

• Industrial Design: "Wired magazine reports that Siemens is preparing a paper-thin electronic-display technology so cheap it could replace the everyday labels on disposable packaging, for everything from milk cartons to boxes of cereal." Advertising is changing so fast into the digital world it's hard to keep up! With Adwords, Kindle, E-Paper, LED SkyScreens, MultiTouch Screens, blogs, social networks like Facebook and Secondlife, the world is going to turn into Minority Report. It is scary to think of a world entirely dependent on a digital world, where everything is based on the interface. No more magazines, paper, TV, books... our bodies (and eyes) are going to alter and adapt to the interface too.

• Film: On another note: I cannot wait to watch City of Men, City of God is on my top 10 list of all favorite movies because everything from the cinematography, directing, transitions, storyline and plot seam perfectly together! Liked it so much I made my own movie posters for the film.